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About two weeks ago, “Gangphái mạnh Style”, the breakout worldwide hit from Korea pop star Psy, became the first video lớn hit two billion views on YouTube, a number that continues lớn grow. In fact, Psy is in very rare company with his astronomical view count. Not only is he the singular person to lớn have sầu reached the two billion mark, but he is one of only two people to lớn hit one billion, sharing that honor with Justin Bieber’s “Baby” (for better or worse).

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The tuy vậy launched Psy inlớn the stratosphere of pop music, easily making him the most famous K-Pop singer in the world và helping raise the protệp tin of his genre. As of writing this post, the Clip sits comfortably at 2.016 billion views, a number reached in just under two years.


While the quirky single had its time on the charts around the globe, it has fallen off the lists and sales have slowed significantly, as is the norm in pop music. While it may not be enjoying the radio and sales attention it once did, the tuy nhiên is still earning Psy (and his record label YG Entertainment) quite a bit of money, & it’s all from that most viral of videos.


While there is quite a bit of debate about how much the singer really has earned, the Thủ đô New York Times quoted a đoạn phim ad buying platkhung named TubeMogul in reaching a figure. Breaking down their figures, it can be surmised that Psy has earned just under $2 million from YouTube ads, almost all of which come from the “Gangnam Style” clip.

While it may seem like how much money a person has made from a certain product would be fairly straightforward, in this case it is actually tricky to lớn figure out. While YouTube has partner programs with many nội dung creators, the deals they have sầu made with all of them are secret, and can vary widely. What is known is that YouTube keeps half of earned ad revenue, with the remainder going khổng lồ whomever owns the content.

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Making numbers slightly more complicated is the fact that costs for advertisers are not equal, as they shouldn’t be. Ad placement in the “Gangphái nam Style” đoạn Clip is worth a lot more lớn a South Korean company like Samsung than it is to Ford. Also, costs for advertising vary around the world, và the value of various international currencies being used here need to lớn be considered.


On top of that, YouTube offers two kinds of ads: small banners that pop up during the video clip, or full video ads that play before the clip. Videos are obviously much more expensive than the other option, and YouTube won’t release information regarding how many of each ads were placed with “Gangam”.

It should be made clear that $2 million figure mentioned above sầu is from YouTube advertising alone. When all other revenue streams are taken into lớn account—sales of the track on iTunes, live sầu shows, endorsements, etc.—Psy’s wealth swells to lớn somewhere between $8 million and $10 million, with almost all of it being traceable baông xã to the silly horsey dance.

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“Gangnam” continues lớn add an average of just under three million new views per day, so the singer probably won’t have to lớn worry about the funds drying up for some time to come.